A Music Store for Musicians, By Musicians

Sep 16, 2014 by

A music store is a unique environment–customers are there to purchase equipment to assist their personal creative exploration of the world of audio, whether it be via a traditional instrument, DJ mixing of existing music, or synthesiser programming.

If you own a music store, it is important to ensure your customers have access not only to the products they require, but are supported by the knowledge and experience of your staff. Let’s look at a few good reasons why your music store should be staffed by talented, working musicians.

Knowing What the Customer Wants

A working musician has an intimate understanding of what a music store customer wants, because they too are a customer. No matter what level of ability the customer is, a musician will be able to appreciate what their requirements are of an instrument or accessory above and beyond the abilities of a non-musician salesperson.

Most musicians have a wider appreciation of  different techniques, instruments, styles and genres because there is a discernible overlap of these elements in most modern music. As such, a musician will be able to move beyond their personal preferences to provide the products and services to all customers, because they desire such a suspension of bias for their own shopping experience.

Ears to Hear, Eyes to See

When a customer comes in with a specific request, or dilemma, you don’t want them to be frustrated in having to oversimplify their explanation and demands–this does not encourage return business or consumer confidence. Instead, you want your customer to come into your store to be greeted by an experienced professional, able to understand their problem by looking or listening to a faulty instrument, or fulfil a technical request with the right information, product or service.

A musician with trained ears can hear audio issues and empathise with the customer’s complaint on a personal level, as every working musician has to be able to diagnose and remedy audio problems to achieve clarity of sound for performance and recording purposes.

A musician can also view an instrument and understand the customer’s complaint, while being able to identify the difference between a factory fault and damage inflicted by misuse. In this way, having a staff of musicians can save you time and money in diagnosing concerns, while promoting consumer confidence in the abilities of your store to meet their needs.

Demonstrations and Live Music

Customers like to hear an instrument played before they purchase it–the sound quality is, after all, why they are acquiring the instrument. If your salesperson is able to play a technically proficient and highly enjoyable piece of music to demonstrate the sound quality, the instrument sells itself. This is particularly true of beginners, who may not be able to test the instrument themselves, yet still want to purchase high quality equipment.

Having live music in your music store adds to the ambiance of the environment, and encourages customers to not only visit, but to stay for extended periods of time. Setting up regular open jam sessions, hosted by your staff members, will create a warm atmosphere and bring not only capable musicians to play, but aspiring musicians will come along to listen. This has the potential to greatly increase your customer base, while utilising the skills of your staff to foster a musical atmosphere.

By employing talented, working local musicians to staff your music store, you will ensure that you meet your customer needs for products and services with industry knowledge and experience, breeding consumer confidence and a broad return customer base.

For more information on your music needs contact a store like Macron Music.

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